Why Responsive Web Design (RWD)?

Top reasons to invest in responsive web design

When Google launched their mobile friendly algorithm on 21 April 2015, the buzzword right across the internet was ‘responsive web design’. From SEO experts to Google themselves, and just about every digital marketing or website design blog, magazine and website, it was quite clear that opting for a responsive website design was the latest trend in the digital sphere. Two years on, opting for a responsive web design is more important than ever, and in this blog post we will aim to tell you why.

responsive web design is website which will automatically adjust and render correctly to the size of your screen, regardless of which platform or device you’re viewing it from. So whether that’s a mobile, a tablet, a laptop or a desktop, the website will automatically adjust to fit the screen and offer a seamless user experience for your customers.


Not only do you need a responsive design so that the customer journey is seamless regardless of device, but opting for a responsive website design is also essential for a number of reasons. First and foremost, Google stated that “users will find it easier to get relevant, high quality search results that are optimised for their devices”, meaning they will look more favourably on websites which cater for mobile users. That means that your organic rankings could improve with a properly responsive website design, which will consequently improve your organic conversion or sales rate, which is always the end goal!


Responsive web design also makes it infinitely easier for your users  to share your content, meaning that your blog posts or articles will always render and read correctly regardless of which device a user is viewing it from.

In addition to this, opting for a responsive website design will ensure that you minimise your design costs in the long run. You won’t need a separate web design for mobile, a separate SEO strategy for your mobile site to target more local search terms (which are infinitely more popular for mobile searches), you won’t have two separate websites to develop and maintain and you won’t have two sets of website fees to pay!

Not only will it benefit you financially in the long run, but it will help to create a more cohesive and consistent brand presence across the internet. It will help improve your organic rankings for local searches on mobile and thanks to the increased number of sales being made on mobile year upon year, it’s more than likely that you will increase your conversion rate too.